On October 10th, LIASA attended the 2024 edition of Fruit Attraction, a major event in the agricultural sector held at Ifema, Madrid. With an impressive turnout of approximately 115,000 visitors and the presence of 2,100 companies from 56 countries, this fair has established itself as an international benchmark in the promotion of fruits and vegetables.
This year, Fruit Attraction broke records, occupying all 10 halls of Ifema for the first time and creating a favourable environment for exchanging ideas and showcasing new technologies and products. During the visit, our commercial team, composed of Pablo Leguizamón, Commercial Director, and Mario Mateo, Key Account Export, took the opportunity to explore the innovations that are shaping the future of the sector.
The fair has served as a showcase for the latest advances in agriculture, with a particular emphasis on sustainability and technological innovation. LIASA is strategically positioned in this context, as we offer effective solutions for crop protection that meet the market's growing demands. During the fair, the importance of organic products and new tools that companies are developing to tackle challenges such as sustainability and climate change was highlighted.
In this regard, participating in Fruit Attraction not only allows us to stay updated on industry trends but also reaffirms our commitment to innovation and quality. We are excited to apply the knowledge gained and continue offering solutions that benefit both our clients and the environment.
If you want to know more about this fair, follow this link:
https://www.ifema.es/fruit-attraction
